The Core Difference
Treatwell is a beauty marketplace. Consumers go to treatwell.co.uk (or the app), search for treatments near them, and book with a salon or beauty business. It's the Just Eat of beauty appointments: great for discovery, built around the consumer.
Aestheticc is clinic management software. Your patients book directly with you. You manage their records, consent forms, treatment history, payments, and follow-ups in one system. There's no marketplace. No other clinics sitting next to yours.
These aren't competitors. They do different things. The question is whether your problem is "people can't find me" or "I need to run my clinic properly." Most aesthetic clinics need the second one.
Feature Comparison
| Feature | Aestheticc | Treatwell | |---------|-----------|-----------| | Clinic management | Yes | No (marketplace + basic booking tools) | | Consumer marketplace | No | Yes (millions of users across Europe) | | Clinical consent forms | Yes | No | | Treatment records | Yes | No | | Before/after photos | Yes | No | | CQC compliance | Yes | No | | Online booking | Yes (your website) | Yes (Treatwell app and website) | | POS / payments | Yes (Stripe) | Yes (Treatwell Connect POS) | | Client ownership | You own everything | Clients can browse competitors on the platform | | SMS reminders | Yes | Yes | | Marketing | Yes (email + SMS campaigns) | Marketplace listing + basic email tools | | Staff management | Yes | Yes | | Stock management | No | Yes (via Connect) |
Pricing
| | Aestheticc | Treatwell | |--|-----------|-----------| | Subscription | From £39/month | From £195/year | | Commission on bookings | None | Commission on new client bookings via marketplace (0% on repeat bookings) | | Online payment processing | Stripe rates | 2.5% + VAT on online prepayments | | Model | SaaS subscription, flat rate | Annual fee + marketplace commission |
Treatwell's pricing works differently to a traditional SaaS subscription. You pay an annual fee and a commission on first bookings from new clients the marketplace sends you. Repeat bookings and clients you add yourself carry no commission. Check treatwell.co.uk/partners/pricing for current rates, as commission percentages can change.
With Aestheticc, you pay a flat monthly fee. No commission on any booking, ever. Every client is yours from day one.
Who Owns the Client?
This is the real question, and it matters more than any feature table.
When a client books through Treatwell, they're a Treatwell user first. They downloaded the Treatwell app, they searched for "Botox near me," and they picked you from a list. Next time they open the app, your competitors are right there. Treatwell owns the consumer relationship. You're a listing.
When a client books through Aestheticc, they're your client. They came to your website, booked through your booking page, and their record lives in your system. You control the follow-up, the rebooking reminder, the birthday message. Nobody else is competing for their attention inside your software.
For salons doing walk-in haircuts, marketplace visibility might be more valuable than client ownership. For aesthetic clinics building long-term patient relationships (where trust, treatment history, and continuity matter), owning that relationship is everything.
About Treatwell
Treatwell is big. Owned by Recruit Holdings (the Japanese company behind Indeed and Hot Pepper Beauty), it operates across 15+ countries in Europe with over 75,000 partner venues. It processes around a million bookings per month. The consumer brand is strong, particularly in the UK, Netherlands, Germany, and Italy.
Treatwell Connect, their business-facing product, gives salons a calendar, POS system, client notes, and staff management. It's a decent booking and management tool for beauty businesses. But it's designed around salon workflows (haircuts, nails, facials), not clinical ones.
When Treatwell Makes Sense
- You're a beauty salon or spa looking for new clients
- Client discovery is your main challenge, not clinic management
- You do non-medical treatments (hair, nails, facials, massage)
- You want exposure to Treatwell's large consumer audience
- You're happy paying commission for the clients the marketplace sends you
When Aestheticc Makes Sense
- You run an aesthetic clinic performing medical treatments
- You need consent forms, treatment records, and clinical compliance
- You want to own every client relationship directly
- You'd rather invest in your own brand than pay for marketplace listings
- You need a system that handles the full patient journey, from booking to treatment to rebooking
Your clinic, your clients, no commission. Try Aestheticc free.