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Content Calendar

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Updated 4 months ago
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user-guide

Content Calendar

Quick Reference: Visual calendar for planning and scheduling social media posts

šŸ“‹ TL;DR - Quick Start

  1. Navigate to Content Studio ā†’ Content Calendar
  2. View month/week/day layouts of scheduled posts
  3. Click empty date to schedule new post
  4. Drag-and-drop existing posts to reschedule
  5. Click post to edit content or change publish date
  6. Set reminders for manual posting (auto-posting coming soon)

What is Content Calendar?

Definition

The Content Calendar is a visual planning tool that displays your social media posts, blog articles, and marketing content on a calendar interface, allowing you to schedule, organize, and track all content in one place.

Purpose

  • Plan Ahead: Schedule content weeks or months in advance
  • Consistency: Never miss a posting deadline with visual planning
  • Organization: See entire content strategy at a glance
  • Collaboration: Team members coordinate posting schedules (team accounts)
  • Analytics: Track posting frequency and content type distribution

Calendar Views

Month View (Default)

Layout: Traditional calendar grid showing 4-5 weeks

Display:

  • Each day shows small thumbnails of scheduled posts
  • Color-coded by content type:
    • šŸŸ¦ Blue: Educational content
    • šŸŸ© Green: Promotional posts
    • šŸŸŖ Purple: Testimonials/before-after
    • šŸŸØ Yellow: Practice highlights
  • Post count indicator (e.g., "3 posts scheduled")
  • Today highlighted with border

Best For: Long-term planning, overview of monthly strategy

Navigation:

  • ā¬…ļø Previous Month button
  • Today button (jumps to current date)
  • Next Month āž”ļø button
  • Month/Year dropdown selector

Week View

Layout: 7-day horizontal timeline with hourly slots

Display:

  • Each day column divided into time slots (morning, afternoon, evening)
  • Post cards show full title + thumbnail
  • Scheduled time visible (e.g., "10:00 AM")
  • Platform icons (Instagram, Facebook, LinkedIn)

Best For: Detailed weekly planning, specific timing coordination

Use Cases:

  • Plan optimal posting times
  • Avoid double-posting same content
  • Coordinate multi-platform launches

Day View

Layout: Single day with chronological post timeline

Display:

  • All posts for selected day in order
  • Full post preview (title, image, caption excerpt)
  • Scheduled time
  • Publishing status (draft, scheduled, published)
  • Edit/delete actions

Best For: Finalizing daily content, making last-minute adjustments

Scheduling Posts

Method 1: Quick Schedule from Content Generation

From Social Media Content Generator:

  1. Generate AI content using Content Studio
  2. Click Schedule button on generated content
  3. Calendar modal opens
  4. Select date and time
  5. Choose platform(s): Instagram, Facebook, LinkedIn, Twitter
  6. Click Schedule Post

Result: Post appears on Content Calendar at selected date/time

Method 2: Manual Calendar Entry

From Content Calendar:

  1. Click empty date on calendar
  2. "New Post" dialog opens
  3. Fill in fields:
    • Title: Internal reference (e.g., "Botox educational post")
    • Content: Post caption/body
    • Platform: Select one or more
    • Media: Upload image or select from Image Packs
    • Scheduled Time: Date picker + time selector
    • Status: Draft or Scheduled
  4. Click Save

Result: Post added to calendar

Method 3: Drag-and-Drop Reschedule

Move Existing Post:

  1. Click and hold post card on calendar
  2. Drag to new date
  3. Release to drop
  4. Time picker appears (choose new time)
  5. Click Confirm

Result: Post rescheduled, no content changes

Mobile Version: Tap post ā†’ Edit ā†’ Change date ā†’ Save

Post Management

Post Status

4 Status Types:

| Status | Meaning | Appearance | Actions Available | |--------|---------|------------|-------------------| | Draft | Work in progress, not ready to publish | Gray border | Edit, delete, schedule | | Scheduled | Ready to publish on specific date/time | Colored border (by type) | Edit, reschedule, delete, publish now | | Published | Already posted to social media | Checkmark āœ… | View analytics (coming soon), delete | | Failed | Auto-post failed (future feature) | Red exclamation āŒ | Retry, edit, delete |

Editing Posts

How to Edit:

  1. Click post card on calendar
  2. Post details modal opens
  3. Edit any field:
    • Title
    • Content/caption
    • Media/image
    • Scheduled time
    • Platform
  4. Click Save Changes

Changes Reflected Immediately: Calendar updates in real-time

Deleting Posts

Single Post Deletion:

  1. Click post card
  2. Click Delete button (trash icon)
  3. Confirm deletion warning: "Are you sure?"
  4. Post removed from calendar

āš ļø Note: Published posts remain on social media platforms even if deleted from calendar. Calendar only tracks planning, not platform management.

Duplicating Posts

Reuse Content for Different Platforms:

  1. Click post card
  2. Click Duplicate button
  3. Edit platform selection (e.g., original = Instagram, duplicate = Facebook)
  4. Adjust content for platform (e.g., add more text for Facebook)
  5. Save as separate post

Use Case: Same content, different platforms, different posting times

Content Organization

Filtering

Filter by Platform:

  • All Platforms (default)
  • Instagram Only
  • Facebook Only
  • LinkedIn Only
  • Twitter/X Only

Filter by Content Type:

  • All Types
  • Educational
  • Promotional
  • Testimonials
  • Practice Highlights
  • Events/Announcements

Filter by Status:

  • All Statuses
  • Drafts Only
  • Scheduled Only
  • Published Only

Combined Filters: "Show Instagram Educational Posts (Scheduled status)"

Color Coding

Default Color Scheme:

  • šŸŸ¦ Blue: Educational (How Botox works, treatment explanations)
  • šŸŸ© Green: Promotional (Special offers, discounts, limited-time)
  • šŸŸŖ Purple: Testimonials/Results (Before/after, client stories)
  • šŸŸØ Yellow: Practice Highlights (Team intros, behind-scenes, facility tours)
  • šŸŸ§ Orange: Events/Announcements (Open house, new service launches)

Customize Colors (Coming Soon): Currently fixed colors. Future release will allow custom color per content type.

Search

Search Posts:

  • Search bar filters by title or content keywords
  • Example: Search "Botox" shows all posts mentioning Botox
  • Real-time filtering as you type

Publishing Workflow

Current: Manual Posting with Reminders

How It Works:

  1. Schedule posts on Content Calendar
  2. Set reminder notification (email or push notification)
  3. On scheduled date/time, you receive reminder
  4. Manually copy content from calendar
  5. Post to Instagram/Facebook/etc. yourself

Why Manual?:

  • Social media platform API restrictions (Instagram doesn't allow third-party auto-posting without Business Account + Facebook Page)
  • More control over final posting moment
  • Review content one last time before posting

Reminder Settings:

  • Email reminder: 15 min before scheduled time
  • Push notification (mobile app): 15 min before
  • SMS reminder (coming soon): 10 min before

Future: Auto-Posting (Coming Soon)

Planned Features:

  • Direct Instagram posting (requires Instagram Business + Facebook Page connection)
  • Auto-publish to Facebook Page
  • LinkedIn auto-posting
  • Twitter/X auto-posting
  • Queue system (if multiple posts scheduled same time, staggers by 15 min)

Timeline: Expected Q2 2025

šŸ’” Pro Tips

Batch Scheduling Strategy

Monday Morning Content Batch (30 minutes):

  1. Generate Content: Use Content Studio to create 12 social posts (one per weekday Ɨ 3 weeks)
  2. Schedule on Calendar:
    • Week 1: Educational content (Monday, Wednesday, Friday)
    • Week 2: Promotional content (Tuesday, Thursday, Saturday)
    • Week 3: Mix of testimonials and practice highlights
  3. Set Times:
    • Instagram: 7:30 AM (commute scroll)
    • Facebook: 1:00 PM (lunch break)
    • LinkedIn: 8:00 AM Tuesday/Thursday

Result: 3 weeks of scheduled content in 30 minutes

Content Mix Formula (70-20-10)

Apply to Calendar Visually:

  • 70% Educational (Blue posts): Should dominate calendar
  • 20% Promotional (Green posts): Sprinkle throughout
  • 10% Practice Highlight (Yellow posts): 1-2 per week

Check at a Glance: If your calendar is mostly green (promotional), rebalance towards blue (educational).

Posting Frequency Guidelines

Optimal Posting Frequency by Platform:

| Platform | Recommended | High Engagement Times (UK) | |----------|-------------|---------------------------| | Instagram | 3-5 posts/week | 7-9 AM, 12-1 PM, 7-9 PM | | Facebook | 2-3 posts/week | 1-3 PM weekdays | | LinkedIn | 1-2 posts/week | 8-10 AM Tue-Thu | | Twitter/X | Daily (7/week) | Throughout day (high frequency) |

Use Calendar to Visualize: If Instagram column has <3 posts/week, add more.

Seasonal Planning

Plan Seasonal Campaigns in Advance:

Example: Summer "Glow Up" Campaign (March planning):

  1. April: Educational posts about summer skin prep
  2. May: Promotional posts for "Summer Ready" packages
  3. June: Testimonials from happy summer clients
  4. July: Reminders about pre-vacation treatments

Schedule all 4 months in one sitting (March) using Content Calendar.

Team Coordination (Team Accounts)

Multiple Team Members Posting:

  • Assign posts to specific team members
  • Add notes: "Sarah posts Instagram, Tom posts Facebook"
  • Avoid duplicate posting
  • See who's responsible for each post

Coming Soon: User assignment tags per post

Analytics & Insights (Coming Soon)

Planned Calendar Analytics:

  • Posting Frequency Heatmap: Visual representation of posting patterns
  • Content Type Distribution: Pie chart showing 70-20-10 balance
  • Engagement Predictions: AI suggests optimal posting times based on past performance
  • Gap Identification: "You haven't posted on Instagram in 5 days - consider scheduling content"

Timeline: Expected Q3 2025

šŸŽÆ Use Cases

Use Case 1: Monthly Content Planning

Scenario: Beginning of month, plan entire month's social content.

Workflow:

  1. Review Last Month: Check what performed well
  2. Generate Content: Use Content Studio to create 20 posts
  3. Schedule on Calendar:
    • Week 1: Monday (Educational), Wednesday (Promo), Friday (Testimonial)
    • Week 2: Tuesday (Educational), Thursday (Promo), Saturday (Practice)
    • Week 3: Monday (Educational), Wednesday (Promo), Friday (Testimonial)
    • Week 4: Tuesday (Educational), Thursday (Promo), Sunday (Practice)
  4. Set Reminders: Email notifications 15 min before each post
  5. Review Weekly: Check calendar every Monday, adjust as needed

Result: Organized month of content, no scrambling for ideas.

Use Case 2: Multi-Platform Campaign Launch

Scenario: Launching new Profhilo treatment, need coordinated campaign across platforms.

Workflow:

  1. Schedule Announcement (Day 1 - Monday 8 AM):
    • Instagram: "Big news! We're now offering Profhilo..."
    • Facebook: Extended announcement with treatment details
    • LinkedIn: Professional announcement targeting industry
  2. Schedule Educational Series (Days 2-4):
    • Tuesday: "What is Profhilo?" (Instagram)
    • Wednesday: "How Profhilo works" (Facebook)
    • Thursday: "Who's a good candidate?" (LinkedIn)
  3. Schedule Promotion (Day 5 - Friday):
    • All platforms: "Launch special - 15% off Profhilo bookings this week!"

Result: Coordinated 5-day launch visible on calendar, ensures no missed posts.

Use Case 3: Last-Minute Adjustment

Scenario: Monday morning, realize scheduled Instagram post mentions product now out of stock.

Workflow:

  1. Open Content Calendar
  2. Click Monday's scheduled post
  3. Edit content: Remove out-of-stock product mention
  4. Or: Reschedule to Friday (when stock arrives)
  5. Save changes

Result: Crisis averted in 2 minutes.

ā“ Common Questions

Q: Does Content Calendar auto-post to Instagram/Facebook? A: Not yet. Currently, calendar sends reminders and you manually post. Auto-posting planned for Q2 2025.

Q: Can I import existing social media posts into calendar? A: Not currently. Calendar tracks only posts created/scheduled within Aestheticc. Social media integration planned for future.

Q: What happens if I miss a scheduled posting time? A: Post status changes to "Overdue" with red indicator. You can still post manually (just late) or reschedule to new time.

Q: Can I schedule posts more than 3 months in advance? A: Yes! No time limit. Schedule holiday campaigns 6 months in advance if desired.

Q: Can I see analytics for published posts? A: Not yet. Currently calendar is for planning/scheduling only. Analytics integration (engagement rates, reach, clicks) planned for Q3 2025.

Q: Can multiple team members see the same calendar? A: Yes (team accounts feature). All team members with "Admin" or "Staff" roles see shared calendar. Post assignments coming soon.

Q: Can I export calendar as PDF or iCal? A: Coming soon! Export planned for print calendar view and iCal sync with Google Calendar/Outlook.

Q: What if I schedule two posts for the same time? A: Calendar allows it (you might intentionally post to Instagram + Facebook simultaneously). Future auto-posting feature will stagger by 15 min automatically.

Q: Can I duplicate an entire week of content? A: Not currently. You can duplicate individual posts. Batch duplication planned for future release.

Q: Does calendar sync with my Google Calendar? A: Not yet. iCal export/sync planned to allow Aestheticc posts to appear in Google Calendar, Outlook, Apple Calendar.

šŸŽÆ Next Steps

After setting up your content calendar:

šŸ†˜ Need Help?

If you need help with content calendar, contact support at: šŸ“§ support@aestheti.cc

Last Updated: 2025-11-10 Related Documentation: Content Studio Overview, Social Media Content

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