The Core Difference
Booksy is a beauty marketplace. Think Deliveroo for haircuts. Clients browse, discover professionals, and book through the Booksy app. It's a lead generation tool that also handles bookings.
Aestheticc is clinic management software. It handles your bookings, but also your client records, consent forms, payments, treatment notes, and marketing. It's not a marketplace. Your patients book directly with you.
These solve different problems. The question is which problem you actually have.
Feature Comparison
| Feature | Aestheticc | Booksy | |---------|-----------|--------| | Clinic management | Yes | Basic | | Marketplace discovery | No | Yes | | Clinical consent forms | Yes | No | | Treatment records | Yes | No | | Before/after photos | Yes | No | | CQC compliance | Yes | No | | Online booking | Yes (your website) | Yes (Booksy app) | | Payments | Yes (Stripe) | Yes (Booksy Pay) | | Client ownership | You own the data | You own it, but clients can discover competitors on the platform | | SMS reminders | Yes | Yes | | Marketing | Yes (email + SMS) | Marketplace listing |
The Marketplace Trade-Off
Booksy brings you clients you wouldn't otherwise find. That's valuable when you're starting out. But there's a trade-off:
- Boost commission: Booksy's optional "Boost" feature takes 30% commission on first-visit clients it sends you. Standard bookings from your existing clients don't carry commission, but Boost is how the marketplace drives discovery.
- Client portability: Clients using the Booksy app can browse and discover other providers on the platform. You still own your client data, but the marketplace means your clients are always one tap away from a competitor's profile.
- No clinical depth: Booksy handles the booking. Everything after that (consent, records, treatment notes, follow-up) you need another system for.
With Aestheticc, clients book directly with you. You own the relationship fully. And you have a complete system for managing everything from first booking to treatment completion.
Pricing
| Plan | Aestheticc | Booksy | |------|-----------|--------| | Monthly | £39/month | £40/month + £5 per team member | | Commission | None | 30% on Boost first-visit clients (optional) | | US pricing | N/A | $29.99/month |
When Booksy Makes Sense
- You're a solo beautician or barber looking for new clients
- Client discovery is your main problem (not clinic management)
- You don't perform medical treatments requiring clinical records
When Aestheticc Makes Sense
- You run an aesthetic clinic and need proper clinical management
- You want to own your client relationships, not share them with a marketplace
- You need consent forms, treatment records, and compliance features
- You get clients through referrals, Google, and your own marketing rather than a marketplace
Your clinic, your clients, your data. Try Aestheticc free.