Resources for Aesthetic Practitioners

Everything you need to start, run, and grow an aesthetic clinic in the UK. Written by Dr. Shane McKeown, former NHS doctor and founder of Aestheticc.

Business15 min

Client Retention Strategies for Aesthetic Clinics

How to keep aesthetic clients rebooking. Practical retention strategies for UK clinics — rebooking rates, loyalty programmes, aftercare follow-ups, treatment plans, and review generation.

18 March 2026

Business12 min

Reducing No-Shows in Your Aesthetic Clinic

Practical strategies to cut no-show rates in aesthetic clinics. UK-specific data, SMS reminder systems, deposit policies, rebooking workflows, and cancellation policy templates that actually work.

18 March 2026

Business14 min

How to Price Aesthetic Treatments Profitably

A practical pricing guide for UK aesthetic practitioners. Cost calculation methodology, margin targets, competitor benchmarking, pricing psychology, and why discounting usually backfires.

18 March 2026

Insurance15 min

Aesthetic Clinic Insurance: The Complete UK Guide

Every type of insurance UK aesthetic practitioners need — medical indemnity, public liability, employers' liability, product liability. Providers compared, costs broken down, and common gaps identified.

18 March 2026

Regulations14 min

Aesthetic Advertising Rules: ASA, CMA, and Social Media Compliance

Complete guide to advertising regulations for UK aesthetic clinics. ASA CAP Code, CMA guidelines, before-and-after photo rules, social media compliance, and common violations that trigger enforcement.

18 March 2026

Regulations15 min

CQC Registration for Aesthetic Clinics: Complete UK Guide

Step-by-step guide to CQC registration for aesthetic clinics in England. Requirements, costs, timelines, and common mistakes to avoid.

18 March 2026

Regulations16 min

Prescribing Regulations for Aesthetic Practitioners in the UK

Who can prescribe Botox and fillers? Complete guide to UK prescribing regulations for aesthetic practitioners — independent prescribing, PGDs, remote prescribing rules, and MHRA guidance.

18 March 2026

Regulations13 min

Record Keeping Requirements for Aesthetic Clinics in the UK

What to record, how long to keep it, and how to pass a CQC inspection. Complete guide to medical record keeping for UK aesthetic clinics, including GDPR compliance and digital vs paper systems.

18 March 2026

Starting A Clinic16 min

Writing a Business Plan for Your Aesthetic Clinic

A practical business plan framework for aesthetic clinics in the UK. Market analysis, financial projections, treatment menu planning, and growth strategy — built for practitioners, not MBA students.

18 March 2026

Starting A Clinic15 min

Finding and Setting Up Your Aesthetic Clinic Premises

Practical guide to choosing, leasing, and fitting out aesthetic clinic premises in the UK. Location strategy, CQC premises requirements, planning permission, fit-out costs, and lease negotiation.

18 March 2026

Starting A Clinic14 min

How Much Does It Cost to Start an Aesthetic Clinic in the UK?

Detailed breakdown of aesthetic clinic startup costs in the UK — premises, equipment, insurance, registration, marketing, and stock. Real numbers from £15K home-based to £150K+ high street.

18 March 2026