The Core Difference
Boulevard is premium salon management software targeting high-end US spas and salons. It's polished, expensive, and built for the American luxury beauty market.
Aestheticc is built for UK aesthetic clinics: practitioners doing Botox, fillers, skin treatments, and body contouring who need clinical records, consent management, and UK regulatory compliance.
Boulevard is a Rolls-Royce for American salons. Aestheticc is purpose-built for UK clinics. You wouldn't drive a Rolls-Royce on a building site, no matter how nice it is.
Feature Comparison
| Feature | Aestheticc | Boulevard | |---------|-----------|-----------| | Built for medical aesthetics | Yes | Partial (med spa features) | | UK market | Yes | No (US only) | | Clinical consent forms | Yes | Limited | | Treatment records | Yes | Basic | | Before/after photos | Yes | Add-on (Forms & Charts, $55/mo) | | CQC compliance | Yes | No | | Online booking | Yes | Yes | | Payment processing | Stripe UK | US processors | | GBP support | Native | No | | Marketing automation | Yes | Yes | | Membership management | Yes | Yes | | Commission tracking | Basic | Advanced | | Multi-location | Yes | Yes |
Pricing
| Plan | Aestheticc | Boulevard | |------|-----------|-----------| | Solo practitioner | £39/month | $176/month (Essentials) | | Team | £69/month | $293/month (Premier) | | Enterprise | Custom | $410/month (Prestige) |
Boulevard starts at $176/month (roughly £140 at current exchange rates) with 12-month contracts typical. For a UK aesthetic clinic, you'd be paying significantly more for software that doesn't understand your market, your regulations, or your currency.
The US Problem
Boulevard is built for the American beauty industry. For a UK aesthetic clinic, that means:
- No UK payment processing. No Stripe UK, no GBP-native transactions.
- No UK compliance. No CQC tracking, no UK GDPR features, no awareness of UK advertising regulations.
- US-centric features. Tip management, US tax handling, state-level regulations.
- Pricing in USD. Exchange rate risk on every monthly bill.
- US support hours. When your clinic opens at 9am GMT, Boulevard's team is asleep.
When Boulevard Makes Sense
- You run a premium US salon or spa
- You need advanced commission and payroll features for a large team
- You want a luxury client experience with high-end booking flows
- Budget isn't a primary concern
When Aestheticc Makes Sense
- You're a UK aesthetic clinic (not a US salon)
- You need clinical records, consent forms, and UK compliance
- You want GBP pricing without exchange rate risk or 12-month lock-in
- You want software built for your market at a price that makes sense for your business
Purpose-built for UK aesthetic clinics, not premium US salons. Try Aestheticc free.