Reports Dashboard
The Reports page replaces the old Analytics page with seven focused reports. Each one answers a specific business question. All reports share the same date range selector and automatically compare against the previous period.
Navigate to: Dashboard → Reports
Quick Start
- Go to Reports from the sidebar
- Pick a date range (Week, Month, Quarter, or Year)
- Click through the report tabs to see different views of your data
All tabs update when you change the date range — set it once, then browse freely.
Report Tabs
Revenue
What you earned and where it came from.
- Total revenue with percentage change vs. previous period
- Average transaction value
- Daily revenue breakdown chart
- Revenue by treatment table — shows which services generate the most income
The revenue by treatment table shows treatment-level revenue specifically. Total revenue (shown at the top) may be higher because it includes products, tips, and other non-treatment income.
Bookings
How busy you are and how reliable clients are.
- Total bookings with period comparison
- Completion rate (based on past appointments only — future bookings are excluded)
- Status breakdown: confirmed, completed, cancelled, no-show
- Daily booking count chart
Payments
Where money comes from and what's still outstanding.
- Revenue split by payment method (card, cash, bank transfer)
- Outstanding balance total — subtracts any deposits or partial payments already made
- Refund totals for the period
Staff Performance
Per-practitioner performance breakdown:
- Appointment count
- Completion rate
- Cancellations and no-shows
- Revenue generated
Useful for identifying your busiest practitioners and spotting gaps in schedule coverage.
Treatment Performance
Which treatments are popular vs. which are profitable.
- Booking count and POS revenue side by side for each treatment
- Surfaces the gap between what clients book most and what actually earns the most
Client Metrics
Who your clients are and whether they come back.
- New clients in the period
- Returning clients
- Total active clients
- Returning client ratio (returning / total active)
- Top 10 clients by appointment count
Cancellation & No-Show Analysis
How much business you're losing to cancellations and no-shows.
- Cancellation count and rate
- No-show count and rate
- Estimated lost revenue
- Period comparison to track whether your no-show policy is working
Date Ranges
| Range | Covers | Compares against | |-------|--------|------------------| | Week | Last 7 days | Previous 7 days | | Month | Last 30 days | Previous 30 days | | Quarter | Last 90 days | Previous 90 days | | Year | Last 365 days | Previous 365 days |
Gotchas
- Completion rate only counts past appointments. If you've just opened for the day, your completion rate reflects yesterday and before — not today's unfinished bookings.
- Outstanding balance accounts for deposits. If a client paid a 50% deposit, only the remaining 50% shows as outstanding.
- Revenue by treatment does not include product sales, tips, or other non-treatment income. Those are in the total revenue figure at the top.
Related Guides
Need help? support@aestheti.cc
Related Articles
Need More Help?
Can't find what you're looking for? Our support team is here to help you get the most out of Aestheticc.